Lead generation is the process of finding customers and stimulating interest in them about your product or service. Once you know they are interested in your product it is crucial that you open a communication channel with them and start a business dialogue. This is called lead generation.
What is meant by a lead?
A lead is an individual who is interested in your product or service. They are your potential customers. There are two main types of leads; sales lead and marketing lead. Sales leads are the leads that are generated because they need a specific service and you provide it. Marketing leads are the ones that are looking for your company specifically.